What Is a CRM and Does Your Small Business Need One?

The Benefits of a CRM and How It Can Support Your Small Business

A game-changer for small businesses

You’ve probably heard the term “CRM” tossed around, but if you’re like many small business owners, you might not have taken the time to learn exactly what it is or how it can help. A CRM is a valuable tool that can improve your business in multiple ways, whether you're looking to scale or simplify your day-to-day work.

Let’s break down what a CRM is and how it can benefit your small business.

What exactly is a CRM?

CRM stands for “Customer Relationship Management”. According to HubSpot.com, a CRM software stores customer information including names, emails, and phone numbers to support efficiency across revenue generating teams, such as sales, marketing, and customer service. 

CRMs for small businesses

You might be wondering “sales, marketing, and customer service teams? Our sales, marketing, and customer service is just me” and maybe a few others. It’s common to believe that top CRM providers like Salesforce, HubSpot, and Oracle are only designed for large enterprises, but that’s not true! 

These platforms, along with many others—including those featured in The Best CRM for Small Businesses of 2025 by Top10.com—are built to help small businesses thrive.

How a CRM can help your small business?

A CRM offers many advantages for small businesses, including:

  • Stronger client relationships - Set reminders to follow up at the right time, saving you time while improving customer interactions.
  • Your customer data in one place -  Consolidate all your important customer information in one easy-to-access place to stay organized, while tracking communications and managing relationships.
  • Actionable sales insights - Get an overview of your revenue performance to make informed business decisions that improve overall performance. 

This is just a snapshot of the many ways a CRM can benefit you as a small business owner. From improving customer relationships to enhancing efficiency, a CRM can play a crucial role in helping you achieve your company goals. 

Ready to take your customer data to the next level with a CRM?

CRMs provide small business owners with a solid foundation for organizing customer data, streamlining operations, and valuable insight into their business through data. Adopting a CRM sooner rather than later will save you time and effort as your company grows.

If you need expert assistance choosing the right CRM software or setting it up, schedule your free CRM consultation today!